sulwhasoo, a premium Korean medicine-themed skincare brand, prioritizes holistic beauty and tackling skin issues from the root of the problem.

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sulwhasoo

Seeking influencers with skincare expertise to reach their target audience, they partnered with IAMKARENO and Susan Yara (MixedMakeup) to promote their First Care Serum and Ginseng Renewal line.

Our strategy involved working with the same set of influencers for two different campaigns to ensure that they receive continuous exposure to the same audience, in their both Youtube and Instagram channels. This approach helped us establish a strong and consistent brand presence among the target audience. The campaign successfully reached their target demographics and increased brand awareness through the influencers' expertise and loyal followings.

Profiles Posted

Media Posted

Potential Reach

Impressions

Engagement

  • 13K

  • 501

  • 395k

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@iamkareno

2.4K

53K

100

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Section Styles case-study

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