In the early stages of our marketing strategy, we implemented monthly seeding campaigns to build brand awareness in an organic and effective manner which resulted in a reach of approximately 70K every month. Their flagship product, the Lotus Water Cream, quickly became a best-seller after receiving numerous mentions from notable influencer Hyram on his various social media platforms. Subsequently, the product gained further popularity after being featured on his Harper’s Bazaar series.

Over the past three years, we have fostered mutually beneficial relationships with prominent influencers in the skincare industry, including James Welsh, Dermguru, EuniUnni, Soo Beauty, and Tina Tanaka Harris. Moving forward, our focus remains on cultivating these partnerships through multiple collaborative campaigns to ensure long-term brand loyalty and continued success.