To effectively increase brand exposure while working with limited budgets, we implemented seeding campaigns that successfully reached a wide range of influencers, from those with a smaller following (nano) to those with a massive audience (mega). Additionally, we introduced the sunscreen in one of our beauty boxes, BAZZAAL BOX, which enabled us to organically sample it to over 500 individuals.

In early 2023, we solidified the brand's presence by partnering with the hottest and most fashionable beauty influencers of the year, including Wendyskin, Hannah Cho, and James Welsh. These campaigns resulted in a remarkable 1.2M reach, 287K impressions, and an impressive 1.56% engagement rate. We remain committed to working closely with the brand and exploring various campaigns to expand its reach further.